Established in Saskatchewan in 1993, Bioriginal develops innovative essential fatty acid (EFA) solutions that are used in products such as over-the-counter pharmaceuticals, cosmetics and animal feed. Innovation is essential for Bioriginal as the company works to maintain its role as a market leader.
What motivates Bioriginal to innovate?
Bioriginal's customers motivate CEO Joe Vidal and the Bioriginal team to continually focus on innovation. Bioriginal provides leading products for a global market by responding to the changing needs of its customer base and working to provide solutions for new challenges identified by the market. According to Vidal and his team, "If you aren't innovating, you are going backwards." This perception of the need for constant innovation and responsiveness to customer needs has moved Bioriginal from a small Saskatchewan start-up company to a global leader in the EFA industry.
What is Bioriginal's approach to innovation?
For Bioriginal, innovation involves any change, idea, or improvement that is implemented and brings value to customers. The company believes their competitive advantage lies in their ability to spot trends, link them with customer needs and implement solutions. Innovations often arise from their customer base through new ideas or challenges. How does Bioriginal transform an idea into a solution? Bioriginal uses a multi-stage process to test the feasibility of a concept.
For Bioriginal, innovation involves any change, idea or improvement that is implemented and brings value to customers. The company believes its competitive advantage lies in its ability to spot trends, link them with customer needs and implement solutions. Innovations often arise from customers through new ideas or challenges. How does Bioriginal transform an idea into a solution? Using a multi-stage process to test the feasibility of a concept, each new idea is run through the following six steps:
- Is there a market for this idea?
- How difficult will this idea be to implement/develop?
- What is the technical feasibility of the idea?
- What will the timeframe be from development to real returns?
- Employee test - what do employees who know the market think of the idea?
- Customer test - what do current customers think of the idea?
If an idea passes all six tests, Bioriginal moves forward, but if not, it leaves the idea behind. Even though an idea may appear to be exciting in the initial stages, Bioriginal has learned that it must allow the process to select the opportunities with the greatest promise for success.
What is Bioriginal's Saskatchewan advantage?
Bioriginal was founded in Saskatchewan due to three key factors: existence of raw materials, the production infrastructure at the POS Pilot Plant (proteins, oils and starches) and the research and development capacity at the province's universities and colleges. Even though the company's needs have changed over the years, Bioriginal continues to be headquartered in Saskatchewan.